Erin is one of the best insights and strategic planning brains I know. Her skills are based on unusual for a marketer knowledge and understanding of research methodologies and the ability to set the right objectives for the studies leading to actionable insights. Her analytical skills and consumer understanding help her develop well-grounded and powerful strategies and integrated communication.  Besides, she's a pleasure to work with - very committed to what she's doing and truly owns the result, despite any time or resource constraints.

Erin has successfully driven the brand to increase its market share by 50% within one year, significantly improving its profitability and brand health indicators, and overtaking the key competitors in wider geographies. Overall it resulted in the brand now being the number one International Premium brand, and Erin's team being recognised by the company (and external parties) as the leading brand team within the company. 
 She has a natural talent to motivate people. She has demonstrated a strong ability to coach individuals, being honest, constructive and positive. She creates an environment where ideas are communicated willingly and openly by welcoming and appreciating individual attributes, opinions and expertise. She is a leader who creates the desire to excel. 

At all times I have found Erin to be dependable, reliable, honest, constructive, effective communicator, fair, approachable and friendly. Erin is a passionate marketer with a wealth of experience in wide areas of the marketing mix. She is a particularly strong strategist with excellent knowledge of insights as well as a genuine ability to "feel" brand personality. Erin managed to build excellent relationships with her team and she is well respected by stakeholders.

Erin is a very professional and strongly intelligent marketer. She has outstanding strategic thinking, a strong creative flair and excellent people management, development and coaching skills. Erin contributed a lot to my personal and professional development. I really enjoyed working with her.

Erin is a highly motivating person to work with! Great at bringing new ideas and solutions to old problems and challenges; a solid understanding of different cultures; always looking under every stone for that relevant and actionable insight, and most importantly doing the best for brands and the business. Planning, insights and brand management... A great skill set.

Erin Andrea has progressed in the company based on a strong track record of performance. She has developed her technical skills to the point where we were comfortable entrusting her with this role, arguably our most important brand management position. In addition to her brand marketing skills, she has developed her managerial skills to a high degree. Her people management skills are evidenced by her own brand team and by her positive relations with external and internal contacts. Personally, I have always found Erin capable, enthusiastic, forthright, committed and honest. She has, by nature an inquisitive mind, and enjoys learning new skills and applying them.

Erin Andrea is really very goal-oriented professional with a strong vision and ability to deliver this vision to all parties involved in creating and managing an ad campaign, starting from a deep understanding of consumers and customers of all levels to the ability to activate the brand with limited resources availability and openness to non-traditional communication channels to provide better ROI. Erin owns great taste in judging creatives and can apply it to get best solutions.

Erin Andrea is fantastic at using her brand strategy development skills and consumer insight understanding to get the best out of brand development in domestic markets without compromising on global brand strategy. She is very quick to see the bigger picture, identify gaps in positioning and communication, and come up with an actionable insight plan to get the best out of long-term brand development. 

Erin is very passionate and energetic and will always speak her mind in a very honest and open way. Erin is great at providing a strong challenge that really helps the global functions she interacts with to improve their plans further. Overall a great colleague and huge fun to work with too.

Erin was instrumental in improving our commercial position in Russia and the CIS, she used a consumer and insight-centred approach to local development through a mix of strategic thinking, decision-making, and solutions delivery, thus proving her integrated communication planning skills. She was also able to come up with strong consumer-relevant creative solutions and challenge established thinking so as to build long-term brand profitability.

Erin Andrea's greatest strength is her passion and enthusiasm for brands and consumers - which she has brought to all the brands in her portfolio. She has great skills in strategic and creative brand planning, and brand equity building, but equally in target audience understanding and insight generation. Erin is also a strong people manager. She has a great sense of humour, and is able to work with people at all levels in the organisation.

From a personal point of view, I have found Erin fun to work with, but still focused and committed to getting to the right answer. She is prepared to listen to all sides in a debate, but will always give you an honest opinion and challenge when needed.

Erin Andrea has been my line manager for the past year. She is visionary and strategic with a clear sense of direction, always grounded in consumer insight. I enjoyed working with Erin, she values her team and is fun to work with, empathetic and fair. She offers guidance and support whilst empowering those she leads to deliver their best results.

I have known Erin for more than six years. Erin is a strong brand marketing professional, passionate about brands, brand equity, and consumer, looking for the “reason why” and finding this true connection between the brand and its target audience. She is very strategic, creative, and aesthetic and has a good “language sensibility” that is a great help in the development of key brand messages. 

Personality-wise, I have always found Erin integral, honest, fair, constructive, and supportive, with a high level of emotional intelligence, the ability to understand somebody else’s perspective and a good sense of humour. She is dedicated, responsible, result-focused, and excellent in making things happen yet a warm, easy and fun person to work with.

Erin Andrea combines creative vision and drive to deliver truly forward-thinking and innovative strategies. She digests the latest insights and creative platforms to formulate a vision that enables even niche brands to punch above their weight. With a keen knowledge of her customers, she understands the need to reach out to her audience at key touch points that both maximise brand awareness and budgets. With strong expertise in social media, she is confident in creating campaigns in social spaces that provide her target audience with a valid and credible reason to engage with her brands. Erin is brave and passionate and directs strong and expertly managed campaigns that deliver clear, tangible results. 

On joining the team Eirene Andrea quickly developed a close and positive working relationship with the team at the agency. Working on major projects with tight deadlines she has always maintained a professional and motivational approach that in turn has enabled to deliver exceptional campaigns which has been reflected in the brand performance. Activities have taken place across a wide range of channels and Eirene has shown excellent creative and strategic thinking across many areas. From providing quality briefs, working with Tarantula in order to develop the most effective solutions, celebrating the successes and learning from each project it has been very rewarding to work with her.