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  • First Chapter: Exposes the detrimental mistakes 80% of businesses miss + introduces the Profitability Flow™ model

  • Agency Evaluation Form (Stop budget leaks before they start)

  • The CDF Cheatsheet—what dating apps know about human behaviour that marketers ignore

  • Sonic Branding Glossary (yes, the use of sound in branding is also strategic)

  • Profitability Flow™ Surveys to find where your business silently bleeds value

  • A curated selection of cheat sheets, unspoken frameworks, and insights from top thinkers (read Clare Graves, Michael Porter, and Kevin Keller).

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